Toyota wants to draw a new age into its showrooms, a younger crowd that, once there, will return over time as faithful buyers of Toyota products. But the brand name Toyota doesn't click with this crowd. Neither does the present line up, starting with the Echo and closing with the Avalon. Toyota figures the solution is a new brand, one carefully researched to appeal to the next generation of car buyers. Scion is that new brand. The Scion xB is one of three all-new models wearing the new badge and can now be found in about 80 percent of the Toyota showrooms in California. In February 2004, Scion will expand to the South and East Coast. Scion is expected to complete its national rollout in spring 2004.

The success of the Scion xB depends in part on how it stands out in the market. There's no question it stands out visually. The Scion xB is a box on wheels. Built by Toyota to high standards of quality, durability and reliability, the Scion xB feels tight and quiet, with little wind noise and no squeaks or rattles. It rides smoothly and is easy to drive with good brakes and a smooth clutch. It's no hot rod, however, so shifting into lower gears is needed for quick acceleration. Inside, it's roomy and has a nice interior with controls that are easy to operate. The driver and passengers sit upright in chair-like seats and enjoy excellent visibility. As its looks suggest, the Scion xB offers better cargo capacity than your average compact car.

Scion xB ($13,680) comes in one body style and is powered by a 1.5-liter four-cylinder engine. Buyers choose between two transmissions, a five-speed manual and a four-speed automatic ($800).

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Scion xB comes standard with power windows, mirrors and door locks; tilt steering wheel; tachometer and trip meter; 60/40-split folding and removable rear seat; remote keyless entry; and a six-speaker, AM/FM/CD Pioneer sound system engineered to read MP3 files and wired to accept an XM satellite radio receiver. And it comes well-equipped with active safety features: antilock brakes (ABS) with Brake Assist (which increases braking pressure in emergency situations) and Electronic Brake-force Distribution (which apportions braking force to the tires with the most traction); Vehicle Stability Control (which attempts to restrain a vehicle from spinning out of control by adjusting the application of throttle and brakes); and traction control.

Other than the choice of transmissions, Toyota offers no factory-installed options for the Scion xB. Instead, a buyer selects from some 40 accessories to be installed either by Toyota at the port of entry or by the dealer. These comprise both appearance and functional items. Among the eye-candies are clear tail lamp lenses, rear bumper applique, body side graphics, LED interior lighting, carbon fiber shift knob, sport pedals and instrument panel applique. Adding function are a leather-wrapped steering wheel (red or gray), front strut tower brace, fog lamps, cup holder illumination, removable roof rack, 6-CD changer, satellite radio tuner and antenna, cold-air induction system and an assortment of handling and performance goodies from Toyota Racing Development. Accessory prices range from $49 for a shift knob to $665 for aluminum alloy wheels.

The Scion xB looks like nothing else on the road. Even the boxy 2003 Honda Element seems almost curvaceous next to this exercise in extreme angularity. Side body panels composed of sheets of virtually flat metal and glass join at right angles with a flat roof, a flat hood and a flat liftgate. Only the barest hint of a curve softens the front end and windshield.
Tall doors open wide. Top-hinged outside door handles fit smoothly into the xB's slab-sided styling, but they're less ergonomic and less friendly to fingernails than open, full-round handles like those found, ironically, on the xB's more traditionally styled sibling, the Scion xA. A bonus in a smallish vehicle like this one is that six-footers can walk beneath the open liftgate without fear of gouging an eye or cracking a skull.

Not to be left out, the interior of the Scion xB offers something significant to get used to, too. Instead of their traditional location directly in front of the driver, the instruments huddle in a slight depression centered on the top of the dash. By way of explanation, the car maker says this placement makes the instruments easier to see because they're closer to both the driver's line of sight through the windshield and the driver's eyes' focal plane. It no doubt helps that this also saves cost in a car built in both right-hand and left-hand drive versions. As for driving the car, initially, at least, encountering a blank landscape of nicely textured plastic between the spokes of the steering wheel where gauges "ought" to be takes some acclimation. Once acclimated, the driver finds a large, black-on-white speedometer, a smallish tachometer and an even smaller fuel gauge.

The seats are more like chairs than car seats, raised somewhat above the mostly flat floor. Side bolsters on the seat back and seat bottom cushions are minimal, so entry and exit are relatively unhindered. The design of the seats indicates the Scion xB is not intended to be a sports car. The floor-mounted shift lever falls readily to hand, as does the hand-operated emergency brake. Pedals are ergonomically placed.